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What happens when I change my media mix?

  
 

 

  
What happens when TV advertising stops?
     
What happens when TV advertising stops?
     
  All media except outdoor which had an increased spend reduced their ROI following the change in strategy.  
     
 
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1
     
 
 
           
           
    A major transport brand changed strategy dramatically:    
           
    Launch of a new service    
           
    Reduced overall spend    
           
    Absence of TV in the media mix    
           
           
         
         
    BrandScience evaluated the impact of the drop in media spend and lack of TV    
         
         
 
 
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