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Brand Launch Science helps you forecast your product’s launch year (and thereafter) by analysing the effects of marketing on brands. We combine rigorous consumer research, pre-testing the product concept amongst robust samples of identified prospect segments.
We combine factored output of this with time-series estimates of brand and market inhibitors and promoters (awareness build, marketing support, distribution, price changes, competitor action) together if possible with “norm” demand elasticities suitable for this category applied to the time series. We thus obtain estimates of sales, payback periods by month/quarter for up to three years post launch. |
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